- Determine what personal information you collect from your visitors
- Decide how you will use the personal information you collect
For instance, the Children’s Online Privacy Protection Act (COPPA) in the United States mandates that websites that gather personal data from children under the age of 13 have a privacy statement that contains specific information about the categories of personal data that are collected, how they are used, and how they are protected.
The General Data Protection Regulation (GDPR) mandates that websites in the European Union give explicit user consent before collecting personal data and specify how that data is gathered, used, and safeguarded.
Determine what personal information you collect from your visitors
Consider your gathering of visitor information, including forms, contact pages, and comments. You should also consider any third-party services you use, such as email marketing platforms or Google Analytics, as these could also be gathering personal data from your visitors.
Decide how you will use the personal information you collect
After deciding what personally identifiable information you gather from your visitors, you must choose how to use it. This includes any uses of the data you have in mind, such as marketing, research, or providing customer service.
Decide how you’ll safeguard the personal data you acquire.
Maintaining your visitors’ confidence and preserving their privacy depends on you protecting their personal information. This entails putting security measures in place for your website, such as employing secure servers and encrypting data, as well as checking the security measures of any third-party services you use.